Silicon Valley Isn't Buying GOP's Data Plans

First suggestion, don't use the Oak Ridge Boys as a theme song ever again. Are they even the iTunes Store?

Johnson held two happy hour events in April not connected with Liberty Works to reach out to GOP tech people to figure out how they can help the party.

The engineers also said Boyce was offering salaries nowhere close to what the Obama campaign paid.

?The Republican Party?s technology is just so bad that anything anyone is going to do will improve it,? said Abrams. ?They?re missing out. I don?t think Dick understands that the price for a Silicon Valley engineer is well above the price in other parts of the country. Top talent is expensive.?

Ethan Roeder, who was the data director for Obama for America in 2012 and is now the executive director of the New Organizing Institute, said Democrats initially struggled with many of the same voter data questions that Republicans are facing and noted it took several election cycles to get it right. But he warned that the issues for the RNC could be more cultural than technical.

?The leadership needs to understand that they have to step back from feeling they have to be an expert,? he said. ?They need the data to inform the decisions they make.

?There is a bit of misperception that the Democrats have more success because they have more talent,? Roeder added. ?The fact of the matter is that we have been fighting these battles internally longer than they have.?

More: Silicon Valley Isn?t Buying GOP?s Data Plans - Tarini Parti and Michelle Quinn

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