Keen On? Insane Simplicity: The Obsession That Drives Apple?s Success [TCTV]

The marketing executive Ken Segall not only worked closely with Steve Jobs for years at both Apple and NeXT, but he was also the creative guy who came up with the iMac name. And he's just written a book about what he learned from Jobs - an instant best-seller called Insanely Simple: The Obsession That Drives Apple's Success.

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